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Scarleteen By The Numbers: The Results of Our Demographics Survey

Every day, around 20,000 to 30,000 people come to Scarleteen online. We already know some basics about who our users are via backend site logs, Alexa, Google Analytics, the direct ways we engage with users daily and some demographics from years ago. This summer, we created a new demographics survey as part of a potential partnership with a fellow organization, and to get an additional, fresh source of information for ourselves.

Many of users mentioned they'd be curious about the survey results, one reason why we're sharing them with you here. Our supporters and potential supporters also often ask us about who our users are. In addition, we wanted to see these results too, to help us keep doing the best job we can. I'd like to share, then talk about some of the results with that aim.

We decided to limit our survey to 2,000 participants who completed it, a number that was manageable but also statistically significant. So, we cut the survey off once we had that number. We recruited for

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