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Help Lift Sex Ed to a Higher Plane: Support Scarleteen!

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Submitted by Heather Corinna on Thu, 2009-11-19 09:46

You probably know Scarleteen has been the premier online sexuality resource for young people worldwide since 1998. We have consistently provided free inclusive, comprehensive and positive sex education, information and support to millions for longer than anyone else online. We built the online model for teen and young adult sex education and have remained online for nearly eleven years to sustain, refine and expand it.

What you might not know is that Scarleteen is the highest ranked online young adult sexuality resource but also the least funded and that the youth who need us most are also the least able to donate. You might not know that we have done all we have with a budget lower than the median annual household income in the U.S. You might not know we have provided the services we have to millions without any federal, state or local funding and that we are fully independent media which depends on public support to survive and grow.

You also might not know Scarleteen is primarily funded by people who care deeply about teens having this kind of vital and valuable service; individuals like you who want better for young people than what they get in schools, on the street or from initiatives whose aim is to intentionally use fearmongering, bias and misinformation about sexuality to try to scare or intimidate young people into serving their own personal, political or religious agendas.

To try and reach our goal, we're asking our supporters to consider a donation of $100 or greater. If that isn't possible for you, what you can give will still help and will still be strongly appreciated. To donate now, click on one of the links below. If you'd first like more information on why we're setting the goal we are, what Scarleteen has done in the last year and during the whole of our tenure, our plans for 2010, and what the scoop is with our budget and expenses, keep reading.

Ready To Donate Right This Very Second?

  • To donate to Scarleteen by credit card, online check or via a PayPal account: click here and choose the button at the top of that page for the donation amount and style you prefer.
  • To donate by check or money order directly to Scarleteen: make checks payable to Scarleteen and send to: Scarleteen, 1752 NW Market Street #627, Seattle, WA, 98107.
  • If you would like your donation to be tax-deductible: you can donate through The Center for Sex and Culture, a fiscal sponsor of Scarleteen online here (scroll down to the option to donate to Scarleteen on the left side of that page). To mail a tax-deductible donation, make your check out to The Center for Sex and Culture, writing "For Scarleteen" in the memo. Mail that to: The Center for Sex and Culture, c/o Carol Queen, 2215-R Market Street PMB 455, San Francisco, CA, 94114. They will send a written acknowledgment of your donation to you for tax purposes, and will send us donations made to them on our behalf after deducting a very reasonable percentage.
  • However you choose to donate, if you want to be listed as a donor on our site, please send us an email to let us know how you'd like to be acknowledged.

Want some more information? So far, in 2009 Scarleteen has:

Had around 1 million overall hits to the site each day from an average of 25,000 unique users daily. Scarleteen has a very high page-load rate as compared to other websites: on average, our users load 3.5 pages each when visiting Scarleteen. Since 2006 alone, our site has had over one billion overall hits and nearly 70 million page loads.

Currently, Scarleteen is the #1 ranked site by Alexa for teen sexuality education/information and for general sexuality advice for users of all ages. It is ranked 27,823 of all websites internationally, and is ranked 11,210th in the United States (on 10/12/2009). Our core users are international, 15-24 and diverse in their race, gender and sexual orientation. To see some of our user testimonials, click here.

To find out more about our educational philosophies and model, you may want to read Scarleteen Is..., What Is Feminist Sex Education?, On Innovation and Inclusivity in Sex Education, A Calm View from the Eye of the Storm: Hysteria, Youth and Sexuality or look at our general about page. If you've never taken the time to just look around the site as a whole, please do!

Engaged in over 4,000 conversations with young people on our message boards, providing them factual and friendly answers on contraception, sexual anatomy, safer sex, sexual health, masturbation, interpersonal relationships and other related topics; helping them through struggles like pregnancy scares or unplanned pregnancies, STIs, sexual harassment, rape and intimate partner violence or abuse; talking them through relationships and breakups, family conflicts, gender, sexual identity or body image issues and their sexual decision-making; discussing political issues pertinent to sexuality and youth rights. Most posts at the boards are answered within a few hours, some within minutes. Many of our board users return to the boards again and again for more help, to engage in deeper discussions or to talk with or support other users.

In total our boards have over 43,000 registered users who have posted over 60,000 topics: all have been answered by one or more of Scarleteen's staff and volunteers. Our boards are fully moderated and a safe space for young people. To help protect our users from potential harassment, they may not share personal information like full names, e-mail addresses, messenger or social networking handles or personal webpages. Managing and moderating the message boards often requires the bulk of our staff and volunteer time.

Answered nearly 100 column-length young adult questions in our Sexpert Advice section, which is also syndicated weekly at RH Reality Check. There are around 900 Sexpert Advice columns in total published at the site. However, our advice queue typically has over 500 questions waiting for answers. In order to catch up with this backlog, we need the funds to acquire more staff to handle the high demand for the longer, in-depth answers our advice column provides and our users are seeking there.

Generated fresh static content. So far this year, we have posted 42 blog entries, half of which were penned by young adult volunteers, and have added more than ten new full articles to the site. Some of our most recent articles include Positively Informed: An HIV/AIDS Roundup, Boys Do Cry: How To Deal With a Breakup Like a Man, An Immodest Proposal, Chicken Soup for the Pregnancy Symptom Freakout's Soul, Let's Get Metaphysical: The Etiquette of Entry, Give'em Some Lip: Labia That Clearly Ain't Minor and Love Letter. We have also added several new youth-written articles this year, and updated several existing articles to be sure our information is accurate and timely.

Excluding the message boards (where there are tens of thousands of pages), Scarleteen currently contains around 1500 pages of content: articles, advice answers, blogs, external resource listings, polls and more. We are not able to pay authors for articles, though we often are queried by authors we'd love to hire who have great ideas. An increase in our budget would allow us to provide more new articles and to further diversify Scarleteen's editorial voice.

Received media coverage: In the last year, Scarleteen was mentioned by/in Salon, Glamour, BUST magazine, Medill Reports, TIME Magazine, City on a Hill Press, The San Francisco Chronicle, The Philadelphia Inquirer, The New York Times, Utne Reader, CBS News and other outlets. To see some of this and more media coverage for Scarleteen in previous years, click here.

Provided direct community education and outreach: In the last year, Scarleteen director Heather Corinna gave talks to sex education students, sex educators and sexologists, youth and/or their allies via presentations at or for the University of Texas (NSRC Regional Training), the sex::tech conference, the American Medical Students Association, Harvard College, the NARAL Youth Summit and Garfield High School directly reaching around 350 total participants. In addition, through the CONNECT program for Washington Corinna currently directs through Cedar River Clinics, direct to-youth sex education was provided on an ongoing basis both to Cedar River young adult clients and homeless teens in Seattle at Spruce Street SCRC, a secure residential shelter. In 2010, Scarleteen will inherit the CONNECT program and continue Seattle-based direct outreach. We also have plans to continue providing information and education both to youth and other educators via conferences, summits and other public outreach opportunities nationally. In addition, with the help of a student intern, Scarleteen is preparing four informative pamphlets for print and distribution to clinics, schools and other groups which serve young people on sexual readiness, consent, managing sexuality after rape or abuse and on how to be queer and trans friendly.

New at Scarleteen in 2009

In 2009 we ran a pilot program to train young adult peer sex educators online. To find out about that program and see what trainees had to say about their experience click here. We want to provide two more sessions of the training for 60 trainees in 2010. We have also just debuted a new SMS service for young people to text sexuality, sexual health and relationship questions to us and have them answered on their mobile phones. For more information on the text-in service, click here. As with all of our services, both of these new services are provided at no cost to youth.

Goals for 2010:

On top of continuing the existing services we provide, we would like to continue to grow, adding new sections, functions and levels of service.

  • Find-a-Doc is a user-fueled database we'd like to build to help young people find the in-person sexual and reproductive healthcare, counseling, LGBTQ support, rape and sexual abuse survivor support and other services related to sexuality they need. Unlike many adults, young people often lack the ability to get a recommendation from a friend: many of their peers and partners do not often yet use or know where to get these services, either. Some do, but are reluctant to disclose they have used them. This database would allow a user to enter one of these services they have used and would reccomend to another young person. Scarleteen staff will validate the service/provider by phone before publishing the listing. Our users in need of these services will be able to search for these services by choosing the type of service they are looking for and entering a zip code. They will also be able to read comments from others who have used these providers/services to help them make their best choices in care. Find-a-Doc has been on our list of to-do's for two years now, but the budget has not yet allowed us to pay a tech developer what would be needed to build it.
  • Improved Mobile Performance: More and more users are accessing the web via their mobile phones. While Scarleteen is currently browsable via mobile, it is not optimized for that use. Site improvements for mobile use can help us expand our reach and the ability of users to get to us exactly when and where they need us.
  • Volunteer stipends: Our volunteers are an integral part of Scarleteen. Most of them are young adults themselves, and having peer or near-peer voices and perspectives on the site is crucial to keeping Scarleteen youth-centered and accessible in tone for young people. Not only do our volunteers have their own valuable experiences in working as volunteers, they help keep parts of the site running smoothly and assure our users who are asking for one-on-one interaction get it from caring, compassionate and informed people. And the longer we can sustain a volunteer, the more skilled they become. Beyond slathering them in thanks and providing them skills and training, having some reasonable stipends is one way we can help retain the volunteers we value so much. For more about our volunteers, as well as more about our executive director, Sexpert Advice authors and guest authors, click here.
  • Scarleteen would like to increase our traffic and our reach. Increased reach not only means more young people getting the sex information they want and need, it also can help support Scarleteen by creating greater opportunities for fiscal sponsorships and advertisers. Scarleteen has never purchased any kind of advertising to let young people know about our services. Given that all of our traffic has been via direct referrals and word-of-mouth, just imagine how many youth we might be able to reach with other means of promoting the site. We would also like to serve our global reach better by adding more sexual health resources specifically tailored to our users in India, Sri Lanka, Pakistan and the South Pacific.

What We've Got & What We Need: As of November 1st, 2009, Scarleteen has received approximately $42,000 in grants and donations, the bulk of which has come from a single private grant. Only around $8,000 of that total has come from individual donations, $3,000 of which was from a single donor. To meet our needs for 2009 and the start of 2010, we need $70,000 in total financial support. Our goal now is to raise at least $24,000 in the next two months to meet our needs and cover the costs of 2009, as well as to walk into 2010 on financially healthy footing.

Beginning next year, we will require a minimum annual operating budget of $75,000 and the revenue to support it. While that is a substantial increase from our existing budget, it is essential: our existing budget cannot adequately sustain our staff or the organization as a whole. That new minimum budget is also still incredibly low: it accounts for the site running at a total of around $200 a day to provide all of the services we do to all of the young people and their allies who use them.

75K is exceptionally cost-effective and reasonable for the level of service we provide, especially compared to other organizations and initiatives, including those which do not match our reach and our level of direct-service. To find out details about our budget and expenses, and to compare them to other budgets and expenses of both similar and opposing sex education initiatives, click here.

As you can see, we need your help.

Please make a donation if you are able, and consider the value and level of the services we provide to young people in doing so. A $100 donation can pay a major chunk of our server bill for a month, or half the monthly cost of the SMS service, or, can fund any kind of use of the site, including one-on-one counsel and care, for around 10,000 of our daily users. However, we would very much appreciate your a donation at any level.

We'd be grateful if you'd share our appeal with your own networks to broaden ours, and let the people who care about you know why you care so much about us.

In advance, we thank you for all you can give us and all you do or have done in support of Scarleteen. We fully intend to keep doing all we can to give just as much back.

Once More with Feeling

  • To donate to Scarleteen by credit card, online check or via a PayPal account: click here and choose the button at the top of that page for the donation amount and style you prefer.
  • To donate by check or money order directly to Scarleteen: make checks payable to Scarleteen and send to: Scarleteen, 1752 NW Market Street #627, Seattle, WA, 98107.
  • If you would like your donation to be tax-deductible: you can donate through The Center for Sex and Culture, a fiscal sponsor of Scarleteen online here (scroll down to the option to donate to Scarleteen on the left side of that page). To mail a tax-deductible donation, make your check out to The Center for Sex and Culture, writing "For Scarleteen" in the memo. Mail that to: The Center for Sex and Culture, c/o Carol Queen, 2215-R Market Street PMB 455, San Francisco, CA, 94114. They will send a written acknowledgment of your donation to you for tax purposes, and will send us donations made to them on our behalf after deducting a very reasonable percentage.
  • However you choose to donate, if you want to be listed as a donor on our site, please send us an email to let us know how you'd like to be acknowledged.

If you would like to support us in some other way, such as through advertising, sponsorship or by volunteering your time or if you have any questions about donating, we'd love to hear from you. You can contact us via e-mail here.

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